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07 Jun, 2025
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Answer …  Everything is about value and standing out
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In 1500 words or less, each post will give you something you can use TODAY to build yourself, your people and your organization whether your organization is a "for-profit" or a "not-for-profit."

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Category: Advertising and Marketing

Sales are the life blood of every organization, even ones not directly “sales” organizations. Marketing encompasses all aspects of promotion.

UNIQUENESS 101 – Opt out of the Race to Zero.

November 18, 2020November 19, 2020 Paul Wagenaar

Opting out of the race to zero margins, zero profit, and zero loyalty will make you different. Listen to what customer’s say, price is important but so is value, build value and you build loyalty.

Advertising and Marketing, Company Culture, Leadership, Operations, Sales TrainingCompetitive Edge, sales culture, sales leadership, Sales Science and Craft, Sales tips, Sales Training, uniqueness

“IF YOU BUILD IT … THEY WILL COME” … HOPEFULLY

November 12, 2020 Paul Wagenaar

The preparation that goes into planning and executing a sale is the key to success. Here are some tips that can make all the difference.

Advertising and Marketing, Company Culture, Leadership, Sales TrainingEvent Planning, sales, Sales Planning, Sales Preparation

SALES 101 – TRADE SHOWS

October 11, 2020 Paul Wagenaar

Do you want to stand out at trades shows?
Here are some tips that might make all the difference for your sales team and your company.

Advertising and MarketingAdvertising, marketing, Sales Training, Trade shows

ADVERTISING 101 TIPS

September 28, 2020October 11, 2020 Paul Wagenaar

There are many small things that your business can do to make your advertising work, here are a few that we recommend.

Advertising and Marketingmarketing, sales, Training

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