Prospecting 101 – Making a good sales associate a GREAT SALES ASSOCIATE
“Good to great” is the title of an excellent book by Jim Collins. Collins writes about how some of the good organizations made themselves great organizations by doing things well that were available to everyone in their sectors, but only a few made the effort. As a commission sales associate, you have the same opportunity. The things that you need to do to become truly great are at your fingertips, the same way that they are for everyone else, as with the examples in his book, only the great sales associates do them.
