In 1500 words or less, each post will give you something you can use TODAY to build yourself, your people and your organization whether your organization is a "for-profit" or a "not-for-profit."
Sales are the life blood of every organization, even ones not directly “sales” organizations. Marketing encompasses all aspects of promotion.
Looking at new ideas and concepts through the eyes of the fearful and the critical can better prepare organizations for unintended consequences. Taking this empathetic approach can reveal weaknesses and potentially fatal issues. This process is called RED TEAMING.
Many small city malls have failed and deservedly so.
They didn’t fail because the basic concept is wrong. Many of these malls failed to adapt and were not flexible to the changing realities of the merchants they almost took for granted. Is it too late? Perhaps for some.
For merchants and mall operators with vision, there is an opportunity in my opinion. By combining social needs, 21st-century environmental practices with the basic convenience, utility, and economics of “one-stop” shopping … there is a future.
Customer service is not a profit center. Ironically, quality customer service has more in common with advertising and marketing than most organizations realize.
Today’s post is about giving the people who dedicate their careers to solving problems for our clients and customers, the tools and support they need.
How does your organization approach failure?
Silly question?
Okay, let’s ask another … How does your organization approach innovation?
It is rare for any new idea or concept to be fully formed and perfect the day it is suggested. Most fresh ideas and products go through much trial and error before they reach their final form. This leads us back to the initial question …
Many small to medium sized enterprises (SME’s) would like to increase their “Business to Business” (B2B) sales. Some struggle with finding an approach that works. Owners, Managers, and Sales Associates from all sizes of organizations just need a plan and to keep a few basic things in mind.
Providing Information, being environmentally committed and operating a successful business means exploring all segments of the marketplace.
Providing value for your customers; making the sales experience easy and hassle free; having integrity, building trust; respecting your customer … these are some of the key selling fundamentals on the path to on-line sales success.
To do more than survive, to succeed in any field of endeavour, you and your organization need to have as many competitive advantages as possible. Always being thinking about what makes you special, different, and better.
Opting out of the race to zero margins, zero profit, and zero loyalty will make you different. Listen to what customer’s say, price is important but so is value, build value and you build loyalty.
The preparation that goes into planning and executing a sale is the key to success. Here are some tips that can make all the difference.