In 1500 words or less, each post will give you something you can use TODAY to build yourself, your people and your organization whether your organization is a "for-profit" or a "not-for-profit."
Sales are the life blood of every organization, even ones not directly “sales” organizations. Marketing encompasses all aspects of promotion.
We had thought we were inclusive, but we realized we needed to do even more. We discovered the real driving force for our continued success was because we learned to appreciate, acknowledge, and respond to the blind spots that we didn’t even know were there.
Start small, but start now.
Supporting charities and operating a profitable business are not mutually exclusive.
Businesses can help in so many ways, but like any collaboration, charities and service clubs can also help businesses.
Big and innovative ideas aren’t the issue, putting big and innovative ideas into reality is the issue. Many entrepreneurs, consultants, managers, executive directors, and the people working for them have shared these lessons will me.
They work. Use them, share them, and build your organization.
Many small and medium-sized organizations struggle to find the right people in a competitive job environment. A step in the right direction is to stand apart from everyone else.
Give me five minutes of your time and you will not regret it.
The real problem is some organizations are struggling to find people using tools and strategies that worked in the past but these tools haven’t been updated for the employment environment that exists today. It doesn’t matter if the organization is a “for-profit” or “not-for-profit.” In many ways the problem is a basic supply and demand problem, however, there are many more variables in the equation today than ever before.
Looking at new ideas and concepts through the eyes of the fearful and the critical can better prepare organizations for unintended consequences. Taking this empathetic approach can reveal weaknesses and potentially fatal issues. This process is called RED TEAMING.
Many small city malls have failed and deservedly so.
They didn’t fail because the basic concept is wrong. Many of these malls failed to adapt and were not flexible to the changing realities of the merchants they almost took for granted. Is it too late? Perhaps for some.
For merchants and mall operators with vision, there is an opportunity in my opinion. By combining social needs, 21st-century environmental practices with the basic convenience, utility, and economics of “one-stop” shopping … there is a future.
Customer service is not a profit center. Ironically, quality customer service has more in common with advertising and marketing than most organizations realize.
Today’s post is about giving the people who dedicate their careers to solving problems for our clients and customers, the tools and support they need.
How does your organization approach failure?
Silly question?
Okay, let’s ask another … How does your organization approach innovation?
It is rare for any new idea or concept to be fully formed and perfect the day it is suggested. Most fresh ideas and products go through much trial and error before they reach their final form. This leads us back to the initial question …
Many small to medium sized enterprises (SME’s) would like to increase their “Business to Business” (B2B) sales. Some struggle with finding an approach that works. Owners, Managers, and Sales Associates from all sizes of organizations just need a plan and to keep a few basic things in mind.