I Thought I Understood My Community. I Was Wrong.

Learning What It Really Means to Serve, Lead, and Make a Difference.

Six years ago, after more than thirty years in the “for-profit” sector, I was presented with the opportunity to join the “non-profit” world on what was supposed to be a six-month contract, the first of what became a series of short-term contracts.

I did not know what to expect. I thought I was reasonably well-informed about the issues facing my community, but I also wondered whether, as someone without a background in social services, I would be accepted.

I began this new phase of my career at the beginning of the pandemic. Not only did I need to become aware of issues and problems I had previously only been superficially aware of, but I also needed to do this remotely. At times, the learning curve felt almost entirely vertical.

It has been a precarious existence; one filled with incredible highs and shattering lows. Working in the nonprofit and charitable sector is not for those looking for security or a clearly defined career path. Funding is uncertain. Contracts are often short-term. I have seen dedicated, talented people lose their positions not because they failed, but because the funding simply ended.

And yet, in those first few months, and certainly over these past six years, I learned more about the communities I worked and lived in than I had learned in more than thirty years of retail. What I thought I understood barely scratched the surface.

I thought I understood my community. I was wrong.

This world not only accepted me, but it stretched me, challenged me, and ultimately changed how I see both my community and me.

Working Outside of the Spotlight

Through time, and perhaps by assumption, much of this work is invisible to many politicians and to our communities as a whole. It is not uncommon for newly elected officials to be completely unaware of what is already being done behind the scenes, sometimes leading to unnecessary duplication and wasted time and resources.

I live in a small city of about 20,000 people. It is a relatively wealthy community. We have pools and arenas, nice parks, hiking trails, and people come to spend their vacations here.

• People experiencing homelessness and human trafficking.

• A high percentage of families and students live below the poverty line.

• Virtually no public transportation that facilitates employment needs.

• The second-highest cost of housing in our province, combined with one of the lowest per capita incomes. It is often cheaper to have a mortgage than to rent a decent apartment, if you can even find one.

• New Canadians and Indigenous communities are struggling to gain a foothold in a society that claims to be inclusive and multicultural, while many of us cannot even see the systemic barriers that exist.

As people and leaders become aware of these issues, it is important to focus that energy, but it is equally important to learn what is already being done before starting initiatives that duplicate the work of those who have been laboring quietly for years.

Counter-intuitive Solutions

But most of the social issues we struggle with, food insecurity, addiction, and housing instability, have poverty at their root.

Providing stable income support can reduce long-term government costs, lessen strain on emergency services, and improve health outcomes. (Studies suggest income stability programs can positively affect social outcomes, though results vary by program and region.) Yet the conversation often stops at whether people “deserve” the help, rather than whether the solution works.

We will always need to treat the symptoms of poverty and addiction. Food banks, shelters, and emergency services are essential.

If people looked past their first reactions to an issue and examined the real impacts, we could likely solve many of our social challenges and do it for less than it is costing us now.

What We Can Do

We can’t wait for someone else to act. Whether you are an employer, a business leader, or a member of the community, there are steps you can take today:

  1. Support local charities. A payroll deduction plan allows employees to give to the causes that matter to them.
  2. Think long-term, not just short-term. The initial cost of supporting social initiatives is small compared to the lasting impact on your community and your business.

Change doesn’t start with policy or debate. It starts with seeing the reality around us and choosing to do something about it.

If you think your community doesn’t have these problems, you’re wrong.

If you think someone else is handling them, you’re probably wrong.

If you think you can’t make a difference, you’re definitely wrong.

I was.

Leading a furniture store feels like another lifetime. This world didn’t just accept me, it reshaped me.

And the most important thing I’ve learned in six years?

None of this work is about me it’s about making a difference for other people.

Paul.

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