In 1500 words or less, each post will give you something you can use TODAY to build yourself, your people and your organization whether your organization is a "for-profit" or a "not-for-profit."
Sales are the life blood of every organization, even ones not directly “sales” organizations. Marketing encompasses all aspects of promotion.
“The customer is always right …” is not a valid argument. “The customer has rights,” is. You have rights and you have responsibilities.
Take a few minutes, you will find this to be a short guide to finding the right retail organizations for you.
Covid 19 changes how we did things, many things suffered including how many people approached sales.
Sales is about solving issues; satisfying wants and desires. It is also not limited to furniture, automotive, and real estate. Virtually all of us are involved in sales, the traditional definition as well as for ideas, new concepts, and to lead change in organizations.
I believe sales is not selling, give me five minutes and see if agree.
At the risk of being flippant, this topic is very important. Too many meetings and training sessions for organizations are ineffective. This post is just a start, but it is a good place to start thinking about make changes in your approach to meetings. Leading innovative, interesting, and effective meetings and training sessions can make the difference between engagement and failure.
As a former furniture and appliance store manager I am frequently asked for recommendations by friends and colleagues. Too frequently people only look at price when deciding which retailer or merchant to patronize. Price is important, but not the only factor in making a good choice.
Take a few minutes and read this post and the next time you are making a furniture or appliance purchase, consider these questions.
Marketing and advertising is all about us; however, the vast majority is just “noise,” and too many small and medium-sized merchants get caught up in that noise. Today’s post is about “turning the page on price” to focus on those things that add value for your customers and clients.
Learning from mistakes, encouraging feedback, and applying lesson’s learned should be common sense … you would think. Unfortunately this is not always the case. One of the most important “Tools Everyone Can Use,” is incorporating some method of applying “Lesson’s Learned” to things you or your organization do.
Part of my job for many years was to examine advertisements and figure out exactly what they really said. For you, whenever buying anything for your home or any other large purchase, take the time and do some research. Read what the advertisements say, filter out the noise, the gimmicks, and the fluff; and then make an informed decision.
I hope this post helps you to recognize the “hooks,” ask questions, and make an informed decision.
Often lost in everything that is written or said about great leadership are small, but very important attributes. Leadership is about building relationships with people, gaining willing cooperation, consistency, and thoughtfulness. Please take a few minutes, read this post, share the points, and add anything that you think is missing.
I have been helped by some tremendous people throughout my career. To be able to pay back those people who took a chance on me, who mentored me, and who saw something in me worth saving and developing, is the primary reason I started doing these posts.
Recently a friend asked me for some tips on what to look for when buying a mattress. As a former furniture and appliance manager/buyer, it was nice to help them out. Someone else asked about Laundry Teams so this one is for them.
We all try to help with what we have to offer.